Horizon of Social Network Applications is expanding

November 2, 2007

Hopefully, by now you have heard of the “Facebook Platform” and the up and coming MySpace Platform.  Additionally, you should also know that companies like iLike, Slide, and RockYou are making some descent waves building applications for the Facebook Platform (they won’t divulge how much but I can only imagine it is a descent amount).  Certainly the 33 million monthly users of Facebook produce a large amount of ad revenue (Certainly Microsoft agrees – since they just inked a 240 million dollar deal for a 1.6% – yes 1.6% – stake in Facebook – in return for the exclusive advertising platform rights)

Many pundits of the “Facebook Platform” will complain (and rightfully so) that the closed Facebook architecture is actually deterring growth in the  Internet and Social Networks in general.  I happen to agree (read my article about content ownership: “I want it all back“).  I think that the work that Facebook is doing while exciting and powerful, may not support the same passion and desire which made the web what it is today.  Additionally, I don’t really want to learn another freakin language to get my foot in the door somewhere.

What I am looking for is a way to post a link and have that link show up in 4 places: My Blog (with some descriptions on why I think people should read it, In a widget on Facebook, on Twitter and on my Del.icio.us account.  Why, because there is no way that everyone will read my blog, no way that all the people that I know will be on Facebook, not everyone uses Twitter (in fact this has the least amount participants for me anyways) and Del.icio.us by default is my place to store links.

There are are some other reasons why this should ‘spread” across the network.  Some of these are closed networks (in fact besides my Blog – which is free =) and Del.icio.us) which means only the people I “know” or I allow to “know” me will see it.  Some of the inherent value of Social Networks in general is that I can discover or find new people that are interested in similar things as me.

Well there is hope yet (and I truly think that this is the tip of the iceberg).  Yesterday, Google announced that it has begun work on a new type of platform.  One built on currently available technology (no need to learn something new).  The platform called “OpenSocial” is designed to allow applications to be built and shared amongst many social networks (like TypePad, LinkedIn, Okut, Ning and Friendster – amongst others).  With potential support from Oracle and Salesforce, this appears to be legit.

Supposedly, the application framework should be launching shortly and will be available here.

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One Response to “Horizon of Social Network Applications is expanding”

  1. mikull Says:

    I find Google’s Open Social long overdue – I want it all back too – but I’d settle for keeping everything from here on out centralized.


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