This is illogical (Mr.) Spock

August 15, 2007

Spock LogoI recently had a discussion with a friend of mine about this web site called “Spock”. It is designed to provide easy searching for people. Essentially the site will query Facebook and LinkedIn and other Social Networking sites for information about a person. For instance, my page on Spock displays information from my LinkedIn site and some information from things that I have done (which they pass on to Google).

My main argument (originally) against the site this was not the information that it grabbed from my public facing profiles or information that i have written about, but rather the other tools provided by the site. If you look in the right column, you can do things like “Claim your profile”, “Upload a Picture” and “Add a Website” (among others).

This took me back to the old Yahoo days when you had to register your site for the search engine. Placing it in categories that you felt applied. Originally, you could plaster your site in many categories, eventually they only allowed you to post to a few categories at a time (catching on to the cross-posting for exposure). My feeling was that this site would not promote true organic growth. By adding to this site, the information was much like Facebook or MySpace in that “I” produced the content. Not very organic.

What would I wasn’t aware of was a little “trick” Spock played on unsuspecting Facebook people (found here):

These kids have a few things in common: They, along with 12,000 other people, recently downloaded a “Mad Libs”-like Facebook application and wrote stories about themselves and their friends, filling the blanks with scandalous terms.

But they didn’t realize the application was created by Spock, which debuted last week. And they were horrified to discover that Spock used the terms they supplied to build public profiles on them and other Facebook members. (After being contacted by Wired News, Spock erased the tags from many of these profiles, but some were still visible at press time.)

So when these people started filling out this application to be funny (and many high school kids did), the Spock website listed that information as “fact”. Very embarrassing! And not a great way to make a first impression.

I can now say that not only is this site not Organic, it is not professional. I do not see Spock catching on.

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