The first mention of YouTube on TV and they may not benefit…

June 23, 2007

Apple has begun to advertise on TV and as you may expect it was not what you expect. Instead of touting all of the features on the iPhone, Apple decided to talk about YouTube. At first, I thought it was a commercial about YouTube (I was listening to the ad at the time) and I was all like “cool”, finally an ad about YouTube. The technology that will irronically take advertisements away from TV, is using TV to get out the message. Genius.

It was an interesting advertisement either way but I wonder two things:

1.) Of the people that are going to by an iPhone, which of them does not already know that you will be able to run YouTube on your new iPhone.
2.) Was the mention of YouTube inadvertent or, are Google and Apple really working together closer then people think?

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