Will “the writer’s” strike kill network television

Sometimes innovation is introduced by accident. On other occasions innovation has been purchased. We sometimes see innovative ideas spread through grass roots efforts and on some occasions, we see innovation because of unique opportunistic changes.
Take this writers strike. Many of us are still baffled by the fact that all three major networks [...]

Using new media to drive decisions for old media

I was in Portland last week talking with a few people who really understand this video:

I saw this video about 6 months ago (maybe longer since I never really know what day it is) but I haven’t seen it in a long time. Since I returned from Portland I have seen the advertisement 4 [...]

Let the “targeted advertisement” race begin

I have been anxiously awaiting this day. My Space has begun a “targeted ad” campaign which if successful, I think will revolutionize the advertising world. The benefits of targeted advertisements is simple:
Deliver more meaningful advertisements
It is a fact of life that quality content must either be paid for (Cable channels) or supplemented through [...]

Open source makes money on lead referals

Yesterday one of our inside sales associates noticed an amazing trend in the referals he was receiving. A lot of them were talking about Joomla, an open source CMS which we _rarely_ come up against. CommonSpot plays more in the enterprise space where as Joomla is good for the lower end market since [...]

The first mention of YouTube on TV and they may not benefit…

Apple has begun to advertise on TV and as you may expect it was not what you expect. Instead of touting all of the features on the iPhone, Apple decided to talk about YouTube. At first, I thought it was a commercial about YouTube (I was listening to the ad at the time) [...]

The “new AT&T” creates new ad … that won’t close!

We all know that AT&T is working on a new marketing campaign but this is a bit ridiculous. Today on the front page of Wired Magazine, there is an AT&T ad which is missing a critical piece - the close button. Funny thing is, this only happens on Firefox. So if you [...]

Where is wis.dm Webisode 2?

I have certainly been bitten by the Wis.dm bug lately and so I wanted to share with you a few of the interesting “things” going in the quite creative community which has so nicely developed over at wis.dm. To do so, I am going to introduce you to a “character” that has joined the [...]

What if Google advertised on Television?

So there is this underground marketing current which almost “appears” at will. Think about the explosion of Google, MySpace, YouTube, Flickr, Facebook, Del.icio.us - all of these sites are among the most popular on the web without one thing - Television Advertisements. Heck they really don’t have any mainstream advertisements. When was [...]