We need to increase the rate at which we consume information

October 23, 2007

I am not talking about Matrix style information consumption (although that would be cool) but one of the biggest problems with the overload of information that we are in the midst of is that we are governed by old information presentation models.

Sentences, paragraphs, headings etc… have been the common tools we use to present information. Take a blog post for example. Very straight forward (I am shacked by the common layout formats myself). In most cases we present information on the Internet much the same way we would present it in a book.

We need to rethink this. Some will argue that we don’t present content in the same way that we do in books. They might say, “…but, Ron, we use flash and video and other techniques to get our points across”. They would be correct. Good content is delivered over the Internet using rich media, which is cool for those talented designers that can move in and out of Photoshop and Flash, the same way I do with a web browser.

But what about the rest of us. Those that can’t whip up nice graphics and movies whenever we want. How can we present information in a better way?

Robert Scoble thinks:

We have too much great content.

And Steve Rubel thinks that we are headed for an:

Attention Crash.

I think Steve and Robert are both correct. But what I think we need is a new way to communicate ideas. Not with text and lengthy paragraphs or run on sentences, but with something else.

I believe that we were headed here anyways. We add thousands of books a year (good books) yet on WordPress alone there were:

1,682,684 blogs with 15,713 new posts today.

We don’t need a fancy publisher to put content out there.  We simply write.  We are not reaching the amount of people that the Times Best Seller writers reach, but if you look at the world of content it is growing at an alarming rate.  The result of this is that eventually all of this “good” content will eventually go to waste.  Hopefully not.

If we don’t produce a way to “rip” through our “good” content in a faster way, we will miss the opportunity to truly capitalize on this great medium.

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One Response to “We need to increase the rate at which we consume information”

  1. mikull Says:

    Excellent write up – 100% accurate. My general response would be about a term-paper long, so for quickies – I think RSS can be revitalized in a manner that supports greater usability across multiple media platforms. I think social interactions can be acclimated to larger data structures. Lastly, I believe in social network taking responsibility for their web 2.0ness. Web based application is only half of what 2.0 is – we also must develop for external cohesion.


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